KWEICHOW MOUTAI(SH:600519) 中国基金报·2026-01-12 15:12Core Viewpoint - Moutai is expected to lower the prices of several products, including Moutai 1935, Premium Moutai, Moutai 15 Years, and 43-degree Guizhou Moutai, as confirmed by distributors [2][4]. Price Adjustments - Moutai 1935's payment price may decrease from 798 RMB per bottle to 668 RMB, a reduction of 130 RMB [2]. - Premium Moutai's payment price could drop from 2969 RMB per bottle to 1859 RMB, with the suggested retail price falling from 3299 RMB to 2299 RMB [2]. - The payment price for Moutai 15 Years may be reduced from 5399 RMB to 3409 RMB per bottle [2]. - The payment price for 43-degree Guizhou Moutai is expected to decrease to 739 RMB per bottle, down from 798 RMB in planned pricing [2]. Revenue Contribution - Moutai 1935 is a key product in the Moutai sauce-flavor series, contributing nearly 50% of the series' revenue in 2024, with projected sales exceeding 10 billion RMB in 2025 [2]. - The previous suggested retail price for Moutai 1935 was 1188 RMB per bottle, while its current price on the i Moutai platform is 738 RMB [2]. Overall Revenue Impact - Premium Moutai, Moutai 15 Years, and 43-degree Guizhou Moutai account for a smaller proportion of Guizhou Moutai's overall revenue [4]. - Current prices on the i Moutai platform show Premium Moutai at 2299 RMB per bottle and Moutai 15 Years at 4199 RMB per bottle, down from previous suggested retail prices of 3299 RMB and 5999 RMB, respectively [4]. Strategic Direction - At the 2026 national distributor conference, Moutai's chairman emphasized the importance of online and offline collaboration to ensure precise market deployment, stable pricing, and a healthy channel ecosystem [4].