硬AI·2026-01-12 15:40Core Viewpoint - The article discusses the emergence of Generative Engine Optimization (GEO) as a new marketing strategy in the AI search era, highlighting the shift from traditional click-based visibility to direct AI-generated answers, fundamentally altering brand exposure mechanisms [7][21][88]. Group 1: Market Dynamics - The AI application sector in A-shares has seen a collective surge, with stocks like Yidian Tianxia and Zhongwen Online hitting their daily limit [5][3]. - The traditional search engine model, which relied heavily on user clicks, is being disrupted as users increasingly receive direct answers from AI without needing to click through links [12][10]. - The shift in user behavior is leading to a decline in traditional search engine traffic, with predictions indicating a 25% drop in search engine visits by 2026 [22][21]. Group 2: GEO Definition and Mechanism - GEO is defined as a marketing technology service aimed at ensuring brands are actively mentioned in AI-generated answers, contrasting with traditional SEO which focuses on ranking [31][84]. - The optimization process for GEO involves enhancing brand content's recognition and credibility by AI models, moving from a click-based to a citation-based approach [32][84]. - The article outlines a structured process for GEO, emphasizing the importance of content that is easily retrievable and credible to AI systems [44][80]. Group 3: Implementation Strategies - Companies are encouraged to analyze user intent, structure existing information, and optimize content for AI understanding to enhance visibility in AI-generated responses [78][80]. - The article suggests a six-step method for brands to adapt to GEO, including intent analysis, content structuring, and authority endorsement [78]. - GEO's effectiveness is linked to the quality and credibility of content, with specific strategies such as including authoritative quotes and statistics shown to significantly increase exposure [46][50]. Group 4: Business Model Transformation - The GEO model presents an opportunity for advertising agencies to transition from labor-intensive services to technology-driven solutions, potentially creating a subscription-based revenue model [61][64]. - The market for GEO is projected to reach significant scales, with estimates suggesting it could rival the traditional SEO market, potentially exceeding $10 billion [72][71]. - The article highlights the potential for increased market concentration in the GEO space, leading to enhanced scalability and efficiency in service delivery [70][69].