中金缪延亮 | 消费如何破局：就业视角

Core Viewpoint - The main issue behind the recent slowdown in consumer spending in China is not a lack of willingness to consume, but rather a limitation in consumption capacity, primarily driven by slowing income growth and weakened income expectations [5][6][30]. Group 1: Consumer Spending Trends - From 2001 to 2023, consumer spending contributed an average of 53.1% to China's economic growth, but this is projected to drop to 44.5% in 2024 [4][10]. - The growth rate of social retail sales has decreased significantly, from over 8% before 2019 to less than 4% in 2024 [4][10]. - Service consumption recovery is lagging, with major sectors like dining, housing, education, and entertainment showing a general slowdown in growth [4][10]. Group 2: Income Growth and Consumer Capacity - The growth rate of per capita disposable income has slowed from 8.9% in 2019 to 5.3% in 2024, with wage income being the largest component facing pressure [6][30][32]. - The net transfer income growth has also decelerated, reflecting reduced fiscal space for local governments, which impacts social welfare spending [30][32]. Group 3: Employment Market Pressures - The employment market is facing three main pressures: a total demand gap, a structural gap, and an efficiency squeeze gap [8][49][50]. - The total demand gap is approximately 2.1%, driven by economic performance below potential levels [50][55]. - The structural gap, resulting from a divergence in recovery between manufacturing and service sectors, accounts for about 1.3% of the employment gap [50][56]. - The efficiency squeeze gap, due to technological advancements and extended working hours, is estimated at 2.2% [50][58]. Group 4: Policy Recommendations - To break the negative spiral of weak income, low confidence, and sluggish consumption, a coordinated approach involving fiscal, monetary, and structural reforms is necessary [9][67]. - Policies should focus on revitalizing local government and corporate balance sheets to stabilize credit expansion and investment expectations [67][69]. - Enhancing service sector capacity and quality is crucial, as it holds significant potential for consumer spending growth [70][72].