Core Insights - The article emphasizes the importance of effective communication and leadership for new or incoming CEOs, highlighting that their mindset, communication efficiency, and actions are critical to success [3] Group 1: Growth Orientation - New CEOs should establish a clear communication framework from day one, connecting their leadership team with internal and external stakeholders [4] - Successful CEOs follow a systematic approach to build consensus among executives, utilize "narrative ambassadors" to amplify influence, and enhance storytelling capabilities within their teams [4] Group 2: Building Executive Consensus - Exceptional CEOs leverage their executive teams to accelerate information flow, broaden audience reach, and enhance communication effectiveness [5] - Creating dedicated spaces for communication as a core agenda item can significantly strengthen team cohesion and clarity of organizational narrative [5] Group 3: Identifying Narrative Ambassadors - Organizations should identify "narrative ambassadors" who can effectively disseminate key information and connect diverse viewpoints [10] - These ambassadors typically possess qualities such as being connectors, centers of influence, and problem solvers within the organization [10] Group 4: Teaching Storytelling - Top CEOs not only excel at storytelling but also understand the importance of teaching others to do the same, fostering a shared language and narrative within the organization [11] - This approach enhances team potential and builds long-term organizational capabilities, creating a cycle of talent development and renewal [11] Group 5: Engaging with Stakeholders - New CEOs should actively involve team members in meetings with key stakeholders to broaden their exposure and enhance collaboration [12] - Maintaining a consistent interaction rhythm with stakeholders is crucial for building trust and ensuring effective communication [20] Group 6: Crisis Management - Effective crisis management is closely tied to high-quality stakeholder communication, necessitating the establishment of a crisis response plan early in a CEO's tenure [19] - CEOs should focus on identifying and addressing core issues during crises, ensuring that their performance in these areas serves as effective communication [19] Group 7: Daily Operations Integration - CEOs typically spend about 30% of their time engaging with external stakeholders, and this rhythm can be adjusted based on situational needs [20] - Flexibility in scheduling allows CEOs to capture emerging opportunities and maintain a focus on building deep, trust-based relationships with stakeholders [21]
新官上任不迷路：致新任CEO的一封信 （下篇）
麦肯锡·2026-01-13 01:21