金融圈都在搞知识付费

Core Viewpoint - The article discusses the rising trend of knowledge monetization in the financial industry, highlighting how prominent figures like Hong Hao and Li Bei are leveraging their expertise to generate significant income through paid courses and subscription services, despite the overall poor performance of the media sector [3][4]. Group 1: Knowledge Monetization - Hong Hao's knowledge platform has increased its annual fee to 1499 yuan, achieving a GMV of 12.586 million yuan within two months with 14,000 subscribers [3]. - Li Bei sold a course worth 12,888 yuan in just two days, generating 2.57 million yuan in revenue [3]. - The article notes that the media sector is generally considered a poor business, yet knowledge monetization through private domains and courses stands out as a lucrative opportunity [3]. Group 2: Leveraging Different Types of Capital - According to investor Naval, wealth freedom can be achieved through three types of leverage: labor leverage, capital leverage, and the most crucial, the ability to replicate products with zero marginal cost, such as media and code [5]. - Hong Hao and Li Bei effectively utilize all three types of leverage, with Li Bei already achieving wealth freedom through her business, while Hong Hao is still establishing his presence in the knowledge monetization space [5][6]. Group 3: Market Positioning and Strategy - Hong Hao's past experience as a chief strategist at major financial institutions adds credibility to his current endeavors, although his recent fund performance has been inconsistent [6][7]. - Both Hong Hao and Li Bei have successfully created strong personal brands, allowing them to attract a larger audience and monetize their insights more effectively than their peers [9][11]. - The article emphasizes that the macroeconomic topics they cover resonate with a broader audience, making their knowledge monetization efforts more appealing [9]. Group 4: Challenges and Market Dynamics - Fund managers are often cautious about transitioning to media roles due to concerns about losing professional credibility and focus [12]. - Despite skepticism about their actual investment performance, Hong Hao and Li Bei's ability to market themselves and their predictions has garnered significant attention and a loyal following [12][17]. - The article suggests that as traditional investment avenues become more challenging, financial professionals are increasingly turning to knowledge monetization as a viable alternative income source [17][18].