一图看懂 | GEO概念股

Core Viewpoint - The article highlights the anticipated structural change in consumer behavior towards AI-driven search, predicting a 50% reduction in traffic from search engines to brands by 2028, as consumers increasingly accept generative AI for search queries [1][3]. Group 1: AI and Consumer Behavior - The shift towards AI search is changing the decision-making process for consumers, with brands needing to enhance their AI visibility to capture business opportunities [3]. - As consumers become accustomed to asking AI assistants like Doubao, DeepSeek, and Yuanbao questions, the visibility of brands in AI-generated content will directly influence their business prospects [3]. Group 2: GEO Concept - The article introduces the concept of GEO (Generative Engine Optimization), which focuses on optimizing content distribution and recommendation mechanisms for generative AI [3][4]. - The primary goal of GEO is to ensure that brands, products, or services are prioritized in AI-generated content, thereby enhancing their visibility and authority in AI search results [4].