贵州茅台，推进新转型

Core Viewpoint - Guizhou Moutai is undergoing a marketing transformation to better align with market and consumer trends, focusing on a consumer-centric and demand-driven marketing system for its 2026 operational plan [1] Group 1: Product System - The operational model is shifting from a traditional "self-sale + distribution" approach to a multi-dimensional collaborative marketing system that includes "self-sale + distribution + consignment + consignment" to better meet consumer needs [1] Group 2: Operational Model - The self-sale model will focus on direct sales through self-operated stores and the iMoutai platform, targeting both C-end and B-end consumer groups while eliminating the previous distribution model [1] - The distribution model will involve clear sales volume agreements, designated sales areas or channels, and transfer of ownership to distributors [1] - The consignment model will not transfer ownership and will leverage online retail, offline retail, dining, and private domain channels to enhance regional coverage and channel reach [1] Group 3: Pricing Mechanism - The pricing mechanism will be market-oriented, establishing a dynamic adjustment mechanism for retail prices in the self-operated system that is "in line with the market and relatively stable" [1] - Current retail prices in the self-operated system are already being implemented on the iMoutai platform and self-operated stores [1]