韩系车居然增长:是反弹,还是“缓刑”?
虎嗅APP·2026-01-13 10:11

Core Viewpoint - Hyundai Motor Group remains optimistic about its resurgence in the Chinese market, especially if the recent South Korea-China leadership talks lead to improved bilateral relations [2][3]. Group 1: Market Performance - Hyundai and Kia have shown signs of stabilization in the Chinese market over the past couple of years, with sales expected to improve by 14.8% for Beijing Hyundai to approximately 210,000 units in 2025, and 254,000 units for Yueda Kia [5]. - The overall Chinese passenger car market is projected to see wholesale sales of 29.55 million units in 2025, a year-on-year increase of 8.8% [5]. Group 2: Survival Strategies - The growth in export business has been a significant factor for Hyundai's short-term improvement, with exports now accounting for a higher percentage of their operations [7]. - Hyundai's sales network in China has not collapsed, and there remains a market for fuel-efficient vehicles among price-sensitive consumers in lower-tier cities [7][8]. Group 3: Future Outlook - The warming of South Korea-China relations is seen as a potential external benefit, which could enhance cooperation with local suppliers [11]. - Despite recent stabilization, Hyundai still faces structural pressures, with its performance in China lagging behind the global average [13]. - The success of future models, particularly in the electric and smart vehicle segments, will be crucial for Hyundai's long-term recovery in the Chinese market [14][18].

韩系车居然增长:是反弹,还是“缓刑”? - Reportify