理想TOP2·2026-01-13 12:21Core Insights - The article provides a detailed analysis of the sales performance of various automotive brands in the high-end market segment (vehicles priced above 300,000 yuan) for the years 2024 and 2025, highlighting significant changes in rankings and sales volumes among competitors [1][2]. Sales Performance Summary - In the period from January to November 2025, the sales figures for vehicles priced above 300,000 yuan are as follows: - Li Auto sold approximately 164,000 units, ranking fifth - Aito (问界) sold about 245,000 units, ranking third - NIO sold around 52,000 units, ranking eleventh - Tesla sold approximately 29,000 units, ranking sixteenth [1][2]. - Comparing the sales from January to November 2024, the figures were: - Li Auto: 281,000 units - Aito: 135,000 units - NIO: 122,000 units - Tesla: 2,000 units [1]. - The total sales for 22 brands in the same price segment in 2025 reached 1,992,000 units, a decrease of 204,000 units (9.29%) from 2,196,000 units in 2024 [2]. Brand Performance Changes - The absolute sales change for brands with significant fluctuations in the high-end segment includes: - Li Auto: -117,000 units - Audi: -116,000 units - Aito: +110,000 units - NIO: -70,000 units - Toyota: -69,000 units - Mercedes-Benz: -54,000 units - BMW: -43,000 units - Lynk & Co: +40,000 units [3]. Average Price Analysis - The average prices for vehicles in the high-end segment for 2025 are approximately: - Mercedes-Benz (including Maybach): 426,000 yuan - BMW: 333,000 yuan - Audi: 281,000 yuan - Aito: 381,000 yuan - Li Auto: 303,000 yuan - NIO: 305,000 yuan [4]. - Li Auto's average price is higher than Audi's but lower than Aito's by about 78,000 yuan [4].