McDonald's(US:MCD) 新华网财经·2026-01-13 12:52Core Viewpoint - Consumers are increasingly complaining about the shrinking size of McDonald's burgers, with many expressing dissatisfaction over rising prices and decreasing portion sizes [3][4]. Price Adjustments - On December 15, 2025, McDonald's raised prices on many menu items by 0.5 to 1 yuan, including various burgers, snacks, and meal sets [7][8]. - Specific items like the Big Mac and Double Filet-O-Fish saw a price increase of 1 yuan, while some snacks and desserts increased by 0.5 yuan [8]. - Previous price adjustments included a change in delivery fees and packaging charges, which some consumers viewed as a "disguised price increase" despite a reduction in delivery fees [8]. Financial Performance - McDonald's reported third-quarter revenue of $7.08 billion for 2025, a 3% year-over-year increase, slightly below market expectations [8]. - The net profit for the same quarter was $2.28 billion, up 2% year-over-year, with adjusted net profit at $2.31 billion, showing a slight decline from the previous year [8]. - Same-store sales in the international franchise market, including China, grew by 4.7% year-over-year [8]. Expansion Plans - McDonald's China has accelerated its localization and high-quality development, with over 7,500 stores and more than 200,000 employees nationwide [9]. - The company plans to exceed 10,000 restaurants in mainland China within five years [10].