国泰海通｜轻工：CES 2026新品百花齐放，产业趋势明确

Core Viewpoint - The smart glasses industry is expected to enter a rapid growth phase, with related companies poised to benefit from an upward cycle in market conditions [2]. Group 1: Industry Trends - CES 2026 showcased a variety of new smart glasses from leading Chinese brands such as Thunderbird Innovation, XREAL, Rokid, and others, highlighting a clear industry trend [2]. - Key product highlights include differentiated designs for competitive advantage, innovative multi-core solutions for better performance and power balance, and a focus on niche markets to meet specific needs [2]. - The integration of AI technology is deepening, with products like Looki L1 claiming to automatically record life events and store data locally [2]. Group 2: Future Product Launches - Google plans to launch Project Aura in December 2025 in collaboration with Xreal and is reviving its independent AI glasses project, aiming for a 2026 release [3]. - Apple is concentrating resources on the development of Apple Glasses, expected to be announced at WWDC 2026, which will rely on the iPhone and focus on AI and audio [3]. - Meta is delaying the release of its mixed reality glasses, code-named "Phoenix," to optimize product experience after significant losses in its Reality Labs division [3]. - ByteDance is set to release its first AI glasses in Q1 2026 [3]. Group 3: Market Projections - Global smart glasses sales are projected to reach 1.52 million units in 2024, with a significant increase to 3.5 million units in 2025, representing a 230% year-on-year growth [4]. - The growth is primarily driven by the continued sales of RayBan Meta and the introduction of multiple new AI smart glasses from major manufacturers [4]. - By 2029, global sales are expected to reach 60 million units, with a CAGR of 109% from 2025 to 2029, indicating a substantial market share for China [4].