古井贡酒·年三十【和】上市：一壶“和”酒，浸润中国年味

Core Viewpoint - The article discusses the strategic shift in the Chinese liquor market, particularly focusing on the launch of Gujinggongjiu's "Nian San Shi" as a national-level "New Year liquor" aimed at the mass market, moving from high-end collectibles to more accessible products [2][11]. Group 1: Product Launch and Market Positioning - Gujinggongjiu has introduced the "Nian San Shi" priced at 220 yuan, marking a significant step in its strategy to popularize "Chinese New Year culture" [2][11]. - The product is designed for the core consumption scenarios of family reunions and gift-giving during the Spring Festival, targeting the general public [4][9]. Group 2: Cultural and Emotional Resonance - The design of the bottle incorporates traditional elements such as lanterns and auspicious symbols, emphasizing the cultural significance of family unity during the New Year [4][12]. - The product embodies the "He" culture, aligning with traditional values of harmony and family prosperity, thus enhancing its emotional appeal [4][12]. Group 3: Quality and Production Techniques - The "Nian San Shi" is supported by Gujinggongjiu's unique "Ancient Fragrance" brewing technique, which ensures a high quality-to-price ratio [7][8]. - The brewing process involves a meticulous fermentation method that enhances the flavor profile, making it accessible to a broader audience [7][8]. Group 4: Consumer Insights and Market Trends - The product targets consumers aged 25-55, addressing both practical and emotional needs during the Spring Festival, thus balancing utility and sentiment [9][11]. - The launch has seen significant initial success, with over 10,000 bottles sold on Douyin within four days of its pre-sale [9][11].