刘亦菲代言的汽车品牌来了一个比亚迪高管

Core Viewpoint - Zhao Changjiang, a former senior executive at BYD, has officially joined Zhijie Automobile under Hongmeng Zhixing as Executive Director and Executive Vice President, emphasizing the importance of user value, technological innovation, and industry advancement in his new role [1][3]. Group 1: Zhao Changjiang's Background and Experience - Zhao Changjiang worked at BYD for over 15 years, rising through the ranks from frontline sales to become the youngest executive at BYD as General Manager of BYD Auto Sales Company in 2017 [4]. - In 2021, he was appointed General Manager of the sales division for the Tengshi brand, which was undergoing a transformation to develop a high-end brand in collaboration with Mercedes-Benz [4][5]. - After a series of executive rotations in July 2025, Zhao left BYD three months later, with his experience at Tengshi being closely related to his new role at Zhijie [5]. Group 2: Market Context and Product Performance - Tengshi's first model after its brand renewal, the Tengshi D9, achieved cumulative sales of over 100,000 units in 2025, maintaining the top position in the domestic MPV market for three consecutive years [5]. - Zhijie is set to launch its first MPV model, the Zhijie V9, in 2026, targeting the mid-to-large luxury market at a price point of 500,000 yuan. The success of Zhijie V9 in replicating Tengshi D9's success will be a focal point for the industry [5]. - Despite Tengshi's diverse product lineup, the D9 model accounted for 60% of the brand's total sales, indicating a reliance on a stable flagship product for sales growth [5]. - Zhijie's main sales contributor, the Zhijie R7, has experienced significant sales fluctuations, necessitating a stable product to support growth, as its sales dropped from over 10,000 units in January 2025 to 3,194 units in June, before recovering to 9,665 units in December [5].