被中东土豪疯抢的中国车！这家国产新势力剑指大G、路虎？

Core Viewpoint - The article discusses the journey of a Chinese automotive brand, Jishi Automobile, which retraced the historical Silk Road, showcasing its new model, Jishi ADAMAS, and its strategic entry into the Middle Eastern market, followed by plans to enter the Chinese market. Group 1: Historical Context and Journey - The Silk Road, initiated by Zhang Qian during the Western Han Dynasty, was a crucial trade route that faced numerous challenges, including harsh environments and threats from nomadic tribes [1][3]. - In a modern parallel, Jishi Automobile undertook a journey of 25,066 kilometers across 13 countries in 81 days, demonstrating the vehicle's durability and performance under extreme conditions [6][8]. Group 2: Product Launch and Market Strategy - Jishi ADAMAS made its global debut on October 18, 2025, in Abu Dhabi, targeting the lucrative Middle Eastern market [12]. - Within a month of its launch, Jishi ADAMAS received over 2,000 orders and gained recognition as a competitor to the Land Rover Defender, even becoming an official vehicle for the UAE Ministry of Interior [15]. Group 3: Product Features and Market Appeal - Jishi ADAMAS is defined as an "all-terrain luxury SUV," appealing to the Middle Eastern market's strong culture of off-road vehicles, with 15% of SUV sales in the region being rugged off-road models [21][25]. - The vehicle features a unibody construction for better comfort in urban settings while maintaining off-road capabilities, supported by advanced suspension and electronic differential systems [38][44]. Group 4: Cultural Adaptation and Customization - The vehicle's design includes Arabic language support and luxury customizations to cater to local tastes, enhancing its appeal in the Middle Eastern market [59][62]. - Jishi ADAMAS aims to combine "technological luxury" with cultural customization to succeed in diverse markets [62]. Group 5: Future Prospects in China - Following its success in the Middle East, Jishi ADAMAS is set to launch in China, where the competitive landscape is intense, but changing consumer preferences may favor its unique offerings [63][66]. - The brand's strategy focuses on avoiding price wars in China by emphasizing quality and adapting to local consumer needs, potentially positioning itself well in the evolving market [90][91].