“汉堡越做越小，价格越调越高”，麦当劳客服回应

Core Viewpoint - There is a growing consumer complaint regarding the shrinking size of McDonald's hamburgers, with discussions trending on social media platforms like Weibo, Xiaohongshu, and Douyin [1][2]. Group 1: Consumer Sentiment - Many consumers believe that McDonald's hamburgers are getting smaller while prices are increasing [4]. - A specific incident highlighted a consumer's comparison of a McDonald's hamburger to the size of a macaron, which gained significant attention on social media [2]. Group 2: Company Response and Pricing - McDonald's customer service acknowledged the complaints and stated that they would report the issue to relevant departments [7]. - As of December 15, 2025, many McDonald's menu items saw price increases ranging from 0.5 to 1 yuan, including various hamburgers and meal sets [7]. - Previous price adjustments were noted, with a 0.5 yuan increase for breakfast items and Happy Meal prices confirmed in February 2025 [7]. Group 3: Financial Performance - McDonald's reported a third-quarter revenue of $7.08 billion for 2025, a 3% year-over-year increase, slightly below market expectations [7]. - The net profit for the same quarter was $2.28 billion, a 2% increase, with adjusted net profit slightly down to $2.31 billion compared to $2.32 billion in the previous year [7]. - The company's same-store sales in the international franchise market, including China, grew by 4.7% year-over-year [7]. Group 4: Market Presence - By November 2025, McDonald's had expanded to over 7,500 restaurants across more than 280 cities in China, employing over 200,000 staff and serving over 1.3 billion customers in 2024 [7].