光大证券研究·2026-01-13 23:06Core Viewpoint - The report anticipates that the total wealth management scale in the market will grow by approximately 3.5 trillion yuan to reach 33-34 trillion yuan by 2025, driven by multiple factors including deposit "disintermediation" and the expansion of wealth management products [4]. Group 1: Wealth Management Scale - Deposit "disintermediation" remains a crucial support factor, but the growth pace may experience fluctuations; a neutral estimate suggests an increase of around 3 trillion yuan in 2026 [4]. - The maturity of over 41 trillion yuan in deposits from listed banks in 2026 is expected, with a year-on-year increase of approximately 9 trillion yuan [4]. - Factors such as the "true net value" operation leading to increased yield volatility and pressure on "ranking" product scales may cause fluctuations in the growth pace of wealth management [4]. Group 2: Product Layout - The focus is on building a stable low-volatility foundation while actively expanding rights-containing products, with an estimated 150-300 billion yuan in funds expected to flow into the stock market from wealth management in 2026 [5]. - The "fixed income +" wealth management scale is projected to grow by 1.5 trillion yuan in 2025, with a nearly 16% increase in the existing scale by year-end compared to the beginning of the year [5]. - Regulatory bodies are conducting research on the challenges and bottlenecks regarding wealth management funds entering the market, indicating a strong demand for expanding rights-containing products [5]. Group 3: Asset Allocation - There remains a rigid allocation to deposit-type assets, with a shift towards multi-asset and multi-strategy approaches to enhance returns [6]. - The report suggests that the allocation to bonds may increase if the relative "cost-effectiveness" of deposits and bonds changes, alongside changes in the stability of wealth management liabilities [6]. - The forecast for wealth management's bond allocation indicates a strong demand for short-term bonds, while the capacity for mid to long-term allocations may decrease, leading to a steepening yield curve [6]. Group 4: Wealth Management Operations - The performance benchmarks for wealth management are expected to face downward pressure, with potential for increased net value drawdown risks [7]. - The "true net value" operation model may lead to a weaker customer experience in terms of returns in 2026 compared to the previous year [7]. - Despite these challenges, factors such as increased liquidity reserves and regulatory support for liquidity are expected to mitigate redemption pressures [7]. Group 5: Competitive Landscape - The market share of wealth management companies is expected to continue rising, with channel factors being a significant variable affecting the competitive landscape [8]. - The distribution channels for wealth management are anticipated to further penetrate county-level regions, enhancing customer reach and potentially increasing market share [8]. - The number of wealth management institutions is expected to remain stable, with the possibility of new institutions being established [8].