估值9000万?独家对话“死了么”APP创始人
虎嗅APP·2026-01-14 00:26

Core Viewpoint - The article discusses the rapid growth and valuation of the "Did You Die?" app, highlighting the increasing trend of solo living in China and the app's potential to address the needs of this demographic [4][6]. Group 1: Company Overview - The "Did You Die?" app has experienced a user growth of 500 times since its launch, with the company's valuation reaching approximately 90 million [4][12]. - The app's founder emphasizes that they did not intend to quickly profit and exit; instead, they aim to build a sustainable product that meets real user needs [7][11]. Group 2: Market Trends - China is entering a "solo living era," with an estimated 123 million solo dwellers by 2024, reflecting a 5.2% year-on-year increase [6]. - The app is positioned to cater to the emotional and psychological needs of individuals living alone, as traditional family structures evolve [6][34]. Group 3: Product Development - The app plans to implement several updates, including a reminder feature and a shift from email to SMS notifications to enhance user experience [14]. - The founder aims to create a product similar to Life360, focusing on safety and communication among family members, particularly as the solo living population grows [11][34]. Group 4: Investment and Financing - The company has attracted interest from around 60 to 70 investment firms, with discussions ongoing about a potential funding round that may involve selling up to 10% of the company [13]. - The valuation of the company has increased significantly, from an initial estimate of 8 to 9 million to the current range of 80 to 90 million [13]. Group 5: User Engagement and Feedback - The app's team is actively considering user feedback for future updates, aiming to enhance core functionalities while maintaining a simple design [14][18]. - Concerns about the app being misused or perceived as a prank are acknowledged, with the team committed to ensuring its primary function of supporting solo dwellers remains intact [16][34].