90后创始团队，把饺子卖到海外排长队丨36氪专访

Core Viewpoint - The article discusses the international expansion strategy of Yuanji Yunjiao, a leading Chinese dumpling brand, emphasizing the importance of practical experience in overseas markets and the challenges faced during this process [4][5][35]. Group 1: Company Overview - Yuanji Yunjiao has over 4,000 stores in China and is recognized as the "number one fresh dumpling brand" in the country [5]. - The company initiated its overseas expansion in December 2024, with Singapore being the first target market, followed by plans for Thailand and Malaysia [5][28]. Group 2: Market Entry Strategy - The company adopted a "second entrepreneurship" approach for its international expansion, focusing on building a new operational model while transferring domestic management to a new team [5][6]. - Key factors for successful market entry identified by the company include financial compliance, data security, and labor relations [6][35]. Group 3: Operational Insights - The first store in Singapore initially struggled with low daily revenue, but after a period of adjustment, it saw significant growth, with peak daily sales reaching 12,000 Singapore dollars [10][11]. - The company has successfully tested three store formats in Singapore: community shops, food court stalls, and mall outlets, confirming the viability of its business model [18][20]. Group 4: Product Localization - To cater to local tastes, the company made adjustments to its product offerings, such as adding ginger and modifying sauces to better suit Singaporean preferences [14][25]. - The company aims to maintain the authenticity of Chinese dumplings while adapting to local markets, which is crucial for its global strategy [43]. Group 5: Future Expansion Plans - The company plans to open five additional stores in Singapore by January 2026, with a long-term goal of expanding its presence in various market segments [6][22]. - The expansion strategy includes a careful evaluation of potential markets based on population, economic conditions, and supply chain capabilities [28][29]. Group 6: Team and Management - The company has recruited experienced personnel from well-known chains to enhance its management capabilities and operational efficiency [47][48]. - The leadership team is focused on maintaining a balance between domestic operations and international expansion, with a significant portion of management dedicated to overseas growth [49][50].