最近的三亚,俄罗斯人快比东北人还多了
36氪·2026-01-14 00:01

Core Viewpoint - Hainan, particularly Sanya, is emerging as a popular international tourist destination, especially for Russian tourists, due to the implementation of visa-free policies and direct flight routes [4][24][28]. Group 1: Tourist Influx and Demographics - Since the introduction of the visa-free policy for Russian tourists in September 2022, Sanya has seen a significant increase in visitors from Russia, with major cities like Beijing, Shanghai, and Sanya being top destinations [6][16]. - The number of Russian tourists visiting Sanya has been on the rise since 1997, with over 300,000 Russian visitors recorded in 2019 alone [10]. - Sanya is perceived as a "second hometown" for many Russians, with local businesses adapting to cater to their needs, including Russian signage and staff who speak Russian [17][9]. Group 2: Travel Experience and Preferences - Russian tourists prefer leisure travel and deep experiences, with an average stay of 9 days in China, and many choosing Sanya for its favorable climate and diverse activities [19][27]. - Popular attractions among Russian visitors include Dadonghai, known for its beautiful beaches and well-developed infrastructure, making it tourist-friendly [21]. - Russian tourists are also interested in local cuisine and traditional Chinese medicine, with many engaging in activities like acupuncture and massage during their stay [18][26]. Group 3: Future Prospects and Developments - The global travel trend report by Booking.com highlighted Sanya as the only Chinese city among the top ten global travel destinations for 2025 [25]. - Hainan is set to become more internationalized as it prepares for the full implementation of its free trade port by December 2025, with significant growth in inbound tourism expected [28][29]. - Local tourism services are evolving, with many agencies planning to expand their offerings to include inbound tourism, indicating a shift towards a more global tourism market in Hainan [28][29].