第一波商场动物园，正在批量跑路

Core Viewpoint - The article discusses the decline of chain pet amusement parks in China, highlighting issues such as sudden closures, consumer complaints, and the challenges faced by the industry as it matures [4][6][19]. Group 1: Industry Overview - Since 2017, chain pet amusement parks have gained popularity, with many parents purchasing membership cards for their children to interact with animals [4]. - By 2023, the number of registered pet amusement park companies reached 194, a 100% increase year-on-year, indicating rapid growth in the sector [6]. - Major brands include Xiao Xiang Dong Wu Park, Mr. Zoo, and Gu Dong Forest, with Xiao Xiang Dong Wu Park expanding to nearly 130 locations by the end of 2023 [6]. Group 2: Consumer Experiences - Many consumers have reported issues with closures, with one individual losing 999 yuan for a membership that allowed only three visits before the park closed [4][6]. - Complaints about the quality of service and animal welfare have emerged, with reports of animals being kept in unsuitable conditions [18][19]. - The article notes that while some parks are failing, others in less competitive areas are thriving, suggesting a divide in operational success based on location [9][10]. Group 3: Financial Insights - A franchisee in a second-tier city reported an initial investment of around 300,000 yuan, achieving a return on investment within two months, indicating potential profitability in the right conditions [10][12]. - Pricing strategies include single-entry tickets and membership options, with a high conversion rate to memberships, reflecting consumer willingness to pay for child-friendly experiences [12][13]. Group 4: Challenges and Future Outlook - The industry faces challenges such as high competition in urban areas, rising rental costs, and changing consumer preferences, which may hinder profitability [14][19]. - The article suggests that the future of pet amusement parks may lie in expanding to lower-tier cities where competition is less intense and operational costs are lower [14][19]. - Concerns about animal welfare and operational practices could impact consumer perception and willingness to engage with these businesses [18][19].