小鹏前高管集体造摩托，瞄准海外千亿市场丨36氪专访

Core Viewpoint - The article discusses the entrepreneurial journey of He Tao, who, after leaving Xiaopeng Motors, decided to establish a new company, OMOWAY, focusing on electric motorcycles in Indonesia, a rapidly growing market with significant potential for electric vehicle adoption [4][5][9]. Group 1: Market Opportunity - Indonesia is the third-largest motorcycle market globally, with total motorcycle sales reaching 6.24 million units in 2023 and an ownership rate of approximately 120-130 million motorcycles, indicating a high demand for personal transportation [5][6]. - The Indonesian government aims for 2 million electric motorcycles on the road by 2030, with a target of 13 million, presenting a substantial market opportunity for electric motorcycle manufacturers [7]. - The average price of motorcycles in Indonesia is around 10,000 yuan, making them relatively expensive compared to local income levels, which mirrors the early days of the Chinese automotive market [6][17]. Group 2: Company Development - OMOWAY was officially established in 2024, with a strong founding team that includes former executives from Xiaopeng Motors, and has successfully completed multiple rounds of financing totaling several million dollars [8][9]. - The company launched its first prototype, the OMO X, which is the world's first self-balancing electric motorcycle to achieve mass production, featuring advanced technology such as automotive-grade chassis and independent suspension [9][24]. - OMOWAY's strategy focuses on creating a product that significantly outperforms traditional gasoline motorcycles in terms of user experience, aiming to replace them as the primary choice for young consumers [9][23]. Group 3: Product Features and Technology - The OMO X incorporates unique features such as self-balancing technology, which enhances safety and comfort, especially in challenging road conditions common in Indonesia [25][36]. - The motorcycle is designed for long-distance commuting, with a charging cycle of every three days, addressing the local riding habits where daily distances can range from 20 to 50 kilometers [50]. - The company aims to provide a superior riding experience through features like independent suspension, reverse assistance, and advanced connectivity options, which are not typically found in traditional motorcycles [34][35]. Group 4: Competitive Landscape - The Indonesian motorcycle market is dominated by Japanese brands like Honda and Yamaha, which hold over 95% market share, presenting both a challenge and an opportunity for new entrants like OMOWAY [6][44]. - The lack of innovation from established competitors creates a gap for OMOWAY to introduce new products and capture market share by offering better alternatives [44]. - The company is building a network of local dealers to enhance customer service and support, which is crucial for establishing brand loyalty in a market where consumers are accustomed to established brands [47][48].