Giant Network(SZ:002558) 创业邦·2026-01-14 10:10Core Viewpoint - The article highlights the success of Wuhan Weipai, a gaming company that has achieved significant growth in both domestic and international markets, particularly through its social board game "WePlay," which has garnered over 260 million downloads and generated more than 3.1 billion yuan in revenue since its launch in 2021 [6][8][12]. Group 1: Company Overview - Weipai is known for its game "Snake Battle," which has been popular for nearly a decade, transitioning from web to app and mini-program platforms [6]. - The company has expanded rapidly, reaching around 1,000 employees and moving to a new headquarters in Wuhan [8]. - Weipai's investor, Giant Network, has seen substantial returns from its investment in Weipai, with significant cash dividends reported in recent years [8][10]. Group 2: Product Performance - "WePlay" has maintained consistent growth, with a peak monthly revenue nearing 90 million yuan and a monthly active user (MAU) count reaching 34 million [15]. - The game has been compared to top products in the party game category, with its revenue primarily coming from international markets [15][21]. - Weipai's strategy includes frequent content updates and the introduction of popular new gameplay to keep the community engaged [15][16]. Group 3: Market Strategy - Weipai has successfully localized its offerings in various markets, such as the Middle East and Taiwan, by incorporating local games and cultural events into its platform [21][22]. - The company has achieved a significant portion of its downloads (approximately 48%) through organic growth rather than paid marketing [21]. - Weipai's expansion strategy has included targeting emerging markets, optimizing product experiences for lower-end devices, and ensuring accessibility for a broader user base [26]. Group 4: Business Lines - Weipai has developed multiple business lines, including casual games, social gaming platforms, and pure social applications, with notable products like "Jackaroo King" and "Qing Teng Zhi Lian" [31][35]. - The company has also engaged in investments and acquisitions to enhance its business scope, partnering with various developers in the gaming and social sectors [36]. - Over its ten years of operation, Weipai has grown from a small team to a substantial company, establishing a significant presence in the global market [37].