“活着就有机会”,冬天里的造车新势力
汽车商业评论·2026-01-14 23:07

Core Viewpoint - The article discusses the recent milestones achieved by Chinese electric vehicle manufacturers NIO, Xpeng, and Leap Motor, highlighting their growth and strategic directions in the evolving automotive market, particularly in the context of the 2026 automotive landscape [3][5][8]. Group 1: Milestones and Achievements - NIO reached a significant milestone of producing 1 million vehicles on January 6, 2026, marking a critical point in its growth trajectory [8][12]. - Xpeng and Leap Motor also achieved the 1 million vehicle production mark in late 2025, with Xpeng hitting this milestone on November 21, 2025, and Leap Motor on September 25, 2025 [11][12]. - The time taken for each company to reach 1 million vehicles varied, with NIO taking approximately 7 years and 8 months, while Leap Motor achieved it in about 6 years [12]. Group 2: Strategic Directions - NIO's focus for 2026 includes launching larger, high-margin vehicles, with a goal of achieving profitability [13][27]. - Xpeng is expanding its range of extended-range vehicles, with plans for multiple new models, indicating a shift in strategy to meet market demands [15][30]. - Leap Motor aims for aggressive growth, setting a sales target of 1 million vehicles for 2026 and aspiring to reach an annual sales volume of over 4 million vehicles in the next decade [32]. Group 3: Market Context and Competition - The article notes that the competition among the new energy vehicle manufacturers has intensified, with each company striving to establish a strong market presence [7][19]. - Leap Motor emerged as the top seller among new energy vehicle manufacturers in 2025, delivering 596,555 vehicles, a 103% increase year-on-year [19][21]. - Xpeng and NIO also reported significant growth, with Xpeng delivering 429,445 vehicles (up 126%) and NIO delivering 326,028 vehicles (up 46.9%) [21]. Group 4: Future Outlook - Industry leaders express cautious optimism for 2026, with NIO's management indicating a focus on steady growth rather than ambitious targets [27][28]. - Xpeng's CEO emphasizes the importance of maintaining a balanced approach while capitalizing on global market opportunities [30]. - Leap Motor's CEO envisions a future where multiple Chinese manufacturers achieve significant sales volumes, potentially capturing a large share of the global automotive market [32].