电动车公社·2026-01-14 16:00Core Viewpoint - Xiaopeng Motors is gearing up for a significant product year in 2026, launching multiple new models and enhancing its technology to compete in both domestic and global markets [2][7][38]. Group 1: Product Launch and Technology - Xiaopeng Motors introduced four new models on January 8, 2026, focusing on range extension and advanced technology [2][3]. - The new models feature self-developed Turing chips, moving away from Nvidia's Orin X chips, and include enhancements like the second-generation VLA and VLM for improved driving assistance and smart cockpit capabilities [3][4][21]. - The company emphasizes that its range-extended vehicles are fundamentally electric, maintaining low energy consumption and offering a pure electric range of 430 km [11][12]. Group 2: Market Position and Growth - In 2025, the sales of range-extended vehicles in China reached 1.235 million units, a 6% increase year-on-year, while pure electric vehicle sales grew by 24.4% [9]. - Xiaopeng Motors ranked among the top ten global new energy brands in sales, with the potential to break into the top five with the addition of range-extended models [9][10]. - The company aims to achieve a sales target of 550,000 to 600,000 vehicles in 2026, representing a 30% increase from 2025 [52][53]. Group 3: Global Market Strategy - Xiaopeng Motors is actively targeting international markets, with a goal of achieving a 1:1 sales ratio between overseas and domestic markets [41][50]. - The company has expanded its presence to 60 countries and regions, indicating a strong commitment to global growth [51]. - The focus on global media engagement during product launches reflects Xiaopeng's strategy to enhance its visibility and reputation in international markets [46][50]. Group 4: Competitive Landscape - The automotive market in 2026 is expected to be increasingly competitive, with strong rivals like Tesla, Xiaomi, BYD, and Leap Motor [58][59]. - Xiaopeng Motors is positioning itself to leverage its technological advancements and product offerings to navigate this competitive environment [60].