TRANSSION(SH:688036) 21世纪经济报道·2026-01-15 01:08Core Viewpoint - The article emphasizes the dominance of Guangdong in the global smartphone market, highlighting its significant contribution to smartphone manufacturing and innovation, with one in three smartphones sold worldwide being produced in Guangdong [1][14]. Group 1: Guangdong's Smartphone Industry - Guangdong is the most important hub for smartphone production in China, with major brands like Huawei, OPPO, vivo, Honor, and Transsion leading the market [14]. - In 2024, the combined shipment volume of Guangdong smartphone brands is expected to account for approximately 34.6% of the global market [14]. - The region's smartphone production ecosystem includes a robust supply chain, with 95% of smartphone components available within a one-hour commute in Dongguan [7][36]. Group 2: Competitive Advantages of Guangdong Brands - The "Five Tigers" of Guangdong (Huawei, OPPO, vivo, Honor, and Transsion) leverage unique strengths: Huawei focuses on technological innovation, vivo targets young consumers with imaging technology, OPPO emphasizes cost-effectiveness, Honor enhances user experience, and Transsion excels in overseas markets [4][7]. - In the high-end market, these brands collectively hold about half of the market share, showcasing their strong product competitiveness [15]. Group 3: Innovations and Future Trends - The integration of AI technology is becoming a new driving force for smartphone evolution, with Guangdong brands accelerating their development of AI capabilities in mobile devices [10][29]. - The article notes that Guangdong is transitioning from price competition to a focus on quality, technology, and brand value, indicating a shift towards higher-value products [10]. Group 4: Key Metrics and Market Performance - In 2024, Huawei's global smartphone shipment is projected to be 48.4 million units, capturing a 4% market share [16]. - OPPO is expected to ship 104.8 million units globally in 2024, holding an 8.5% market share, while vivo is anticipated to achieve similar figures [17][18]. - Transsion's smartphone shipments are projected to reach 106.9 million units in 2024, maintaining a 9.0% market share, reflecting its strong growth in emerging markets [20]. Group 5: Supply Chain and Manufacturing Capabilities - Guangdong's supply chain includes leading companies in semiconductor design, battery production, and PCB manufacturing, establishing it as a global innovation hub [22][34][35]. - The region's battery production is expected to reach 7.349 billion units in 2024, making it the largest producer in China [34].