金融圈都在搞知识付费

Core Viewpoint - The article highlights the increasing importance of intellectual property (IP) and self-built channels in the private equity sector, as financial professionals turn to knowledge monetization to supplement income in a challenging investment environment [6][21]. Group 1: Knowledge Monetization Trends - Financial figures like Hong Hao and Li Bei have successfully transitioned into knowledge monetization, with Hong Hao's knowledge platform generating a GMV of 12.586 million yuan in just two months after a price increase to 1499 yuan per year [6]. - Li Bei's course, priced at 12,888 yuan, sold out in two days, indicating a strong demand for paid financial education [6]. - The article notes that the media industry is generally considered a poor business, yet knowledge monetization within finance has emerged as a lucrative alternative, attracting many financial professionals [6]. Group 2: Leveraging Strategies - The article discusses three types of leverage for wealth creation: labor leverage, capital leverage, and the most crucial, the leverage of replicable products with zero marginal cost, such as code and media [9]. - Hong Hao and Li Bei effectively utilize these three types of leverage, with Li Bei's firm, Banxia, surpassing 10 billion yuan in scale by 2022, showcasing the effectiveness of their strategies [9][10]. - The article emphasizes that the ability to create engaging content and attract a large audience is essential for success in knowledge monetization, as seen in the cases of Hong Hao and Li Bei [13]. Group 3: Market Dynamics and Challenges - The article points out that while knowledge monetization is a growing trend, it also presents challenges for fund managers who risk being perceived as neglecting their core investment responsibilities [15]. - Hong Hao's recent performance has been questioned, particularly regarding his ability to deliver on his investment predictions, which raises concerns about the credibility of knowledge monetization efforts [15][18]. - Li Bei's strategy to offer free courses to retain clients amid declining performance illustrates the competitive pressures within the private equity space [19]. Group 4: Investor and Manager Relationships - The article discusses the dual needs of investors for reliable information and fund managers for long-term clients, suggesting that knowledge monetization can bridge this gap [21]. - It highlights the shift in focus for fund managers from traditional high-net-worth clients to more targeted outreach through private channels and courses [21][22]. - The increasing noise in the financial information landscape necessitates that fund managers provide value through their insights, which can help establish trust and attention among potential clients [21].