“全球战略车型”正在退场

Core Viewpoint - Tesla has halted the development of its low-cost global strategic model, the Model 2, due to unexpected price competition from Chinese automakers, indicating a shift away from the concept of a unified global vehicle model in favor of localized strategies [2][6][12]. Group 1: Tesla's Strategic Shift - Tesla's CEO Elon Musk initially envisioned the Model 2 as a $25,000 electric vehicle (EV) to compete with rising Chinese competitors, but has now acknowledged the project's cessation, stating that owning such a vehicle is meaningless [6][11]. - The company plans to extend the lifecycle of the Model Y, which has been a significant driver of sales, while re-evaluating its new vehicle development direction [11][12]. - Tesla's reliance on a global supply chain has been challenged by rising tariffs and protectionist policies, which have inadvertently strengthened the position of Chinese manufacturers [7][12]. Group 2: Competitive Landscape - Chinese automaker BYD is projected to become the world's top EV seller by 2025, with Xiaomi entering the market and offering competitive pricing and superior range compared to Tesla's Model Y [7][9]. - The competitive advantage of Chinese companies lies in their ability to control the EV supply chain domestically, allowing them to offer better price-performance ratios [7][12]. - The automotive industry is experiencing fragmentation, with a decline in the market share of the top-selling models, indicating a shift towards more localized and diverse vehicle offerings [12][13]. Group 3: Industry Trends - The automotive sector is moving towards a fragmented model, where companies must adapt to varying regulations and consumer preferences across different regions [13]. - The trend of global strategic vehicles is diminishing, as manufacturers are increasingly required to develop multiple powertrain options to meet diverse market demands [12][13]. - The ongoing transition to EVs is being influenced by geopolitical factors, with companies like Ford navigating complex market dynamics by balancing investments in both EVs and traditional vehicles [12].