岚图梦想家：用户一半是豪车车主，看中智能安全和底盘舒适

Core Viewpoint - The article discusses the NPS (Net Promoter Score) rankings for electric vehicle brands, highlighting that higher sales correlate with higher NPS scores, indicating a positive feedback loop between customer satisfaction and sales performance [1][2][29]. Group 1: Sales Performance and Customer Insights - The Lantu Dreamer ranks first in the MPV category with an NPS score of 78.5, reflecting its strong sales and positive customer feedback [2]. - A sales partner reports that the Lantu Dreamer maintains a strong sales position, with a significant portion of customers specifically seeking this model [5][7]. - Customers visiting the dealership often compare the Lantu Dreamer with other high-end MPVs, but many are drawn to its intelligent features and comfort [20]. Group 2: Customer Demographics - The typical buyers of the Lantu Dreamer are described as "pragmatic new elites" and "rational old money," primarily consisting of traditional luxury car owners [10]. - Most customers are aged between 30 and 40, with many being corporate executives or private business owners, and a significant number have annual incomes exceeding one million [11]. Group 3: Product Features and Customer Experience - Customers appreciate the Lantu Dreamer for its spaciousness and comfort, particularly for family use, as well as its advanced technology and driving experience [12][21]. - The article highlights specific customer experiences, such as the ease of charging and the vehicle's handling capabilities, which contribute to customer satisfaction [13][19]. - The Lantu Dreamer is noted for its intelligent features, including a user-friendly interface and advanced driving assistance systems, which have impressed potential buyers [22][27]. Group 4: Market Trends and Consumer Behavior - The article indicates a shift in consumer preferences from brand prestige to tangible experiences and product quality, as evidenced by the Lantu Dreamer's success in both sales and customer satisfaction [29].