雀巢寒了谁的心？

Core Viewpoint - Nestlé is currently facing a trust crisis due to product recalls and issues with its distribution network, which have led to significant concerns among consumers and partners [4][8][19]. Group 1: Product Recall Crisis - Recently, Nestlé recalled multiple batches of infant formula in 45 countries due to potential contamination with Bacillus cereus, raising quality control concerns [5][10]. - The recall affects a product batch that constitutes less than 0.5% of the company's annual sales, indicating that the financial impact may be limited [13]. - Despite Nestlé's assurances that no adverse health reports have been received, consumer anxiety remains high, particularly among parents [14][15]. Group 2: Distribution Network Issues - Prior to the recall, Nestlé faced a crisis in its distribution channels, with reports of significant unpaid subsidies to distributors, some exceeding 19 million yuan [8][21]. - The company's distribution model, which requires distributors to purchase at higher prices and rely on rebates, has led to financial strain and dissatisfaction among partners [22][23]. - Many distributors have reported long-standing unpaid amounts, indicating deeper issues within Nestlé's operational management [26][28]. Group 3: Performance Decline - In 2025, Nestlé China experienced a 6.4% decline in sales, with the need for internal restructuring becoming increasingly urgent [36][40]. - The company is attempting to shift its strategy from pushing distribution to pulling consumer demand, but this transition is complex and time-consuming [39]. - Nestlé's market share in key segments like infant formula and pet food is lagging behind competitors, highlighting the need for significant improvements in product offerings and market strategy [42].