西贝将关闭102家门店,贾国龙:一季度陆续完成,离职员工工资一分钱不差,储值卡随时退
YOUNG财经 漾财经·2026-01-15 11:05

Core Viewpoint - The company Xibei will close 102 stores, accounting for 30% of its total, and will ensure that all departing employees receive their full wages and that customers can use or refund their stored value cards at other locations [1][3]. Group 1: Store Closures and Employee Treatment - Xibei confirmed the closure of 102 stores, which will be completed gradually in the first quarter [1]. - All employees affected by the closures will receive their full wages, and customers can use their stored value cards at other locations or request refunds immediately [1]. Group 2: Response to Public Criticism - The company faced public backlash due to accusations related to its food preparation methods, which led to a significant drop in customer traffic and sales [3]. - In response to customer feedback, Xibei has made adjustments to its menu, including offering freshly prepared dishes [3]. Group 3: Pricing Strategy and Employee Compensation - Starting in October 2025, Xibei plans to reduce prices on over 30 menu items by nearly 20%, lowering the average customer spending from 92 yuan to 75 yuan [4]. - During the recent challenges, Xibei increased the average salary of frontline employees by 500 yuan [4]. Group 4: Future Business Strategy - The company aims to slow down its expansion and focus on stabilizing its existing 300+ stores while exploring new business models that prioritize employee welfare [4]. - Despite current challenges, there is optimism about the potential for Chinese cuisine to develop globally recognized brands, similar to other successful food chains [4].

西贝将关闭102家门店,贾国龙:一季度陆续完成,离职员工工资一分钱不差,储值卡随时退 - Reportify