“牙龈萎缩"了，还能“长”回来吗？

Core Viewpoint - The article discusses the issue of gum recession, its prevalence, causes, and potential solutions, particularly highlighting a new toothpaste developed by a team from Peking University that claims to address these dental issues effectively [2][3][7][9][11]. Group 1: Gum Recession Overview - Gum recession, or gingival recession, is a condition where the gum tissue pulls back from the teeth, exposing the roots and potentially leading to tooth sensitivity and loss [2][3]. - Approximately 50% of the population in China experiences gum recession, which can significantly affect aesthetics and oral health [7]. - The primary cause of gum recession is often the accumulation of dental plaque, which leads to chronic irritation and inflammation of the gums [9]. Group 2: Symptoms and Consequences - Symptoms of gum recession include swollen gums, bleeding while brushing, exposed tooth roots, increased tooth sensitivity, and loose teeth [5]. - If left untreated, gum recession can lead to tooth mobility and eventual loss, making it crucial for individuals to manage their gum health proactively [11]. Group 3: Product Introduction - The article introduces "Nobida Rebuild" toothpaste, developed by a team of PhDs from Peking University, which claims to improve gum health and reduce sensitivity [13][20]. - The toothpaste is backed by clinical trials, showing a significant reduction in sensitivity and improvement in gum health after consistent use [24][27][29]. Group 4: Clinical Evidence - Clinical reports indicate that after two weeks of use, sensitivity in test subjects decreased by 39.44%, and after four weeks, it decreased by 56.34% [27]. - The toothpaste also demonstrated a 90.5% reduction in plaque index after two weeks of use, indicating its effectiveness in maintaining oral hygiene [32]. Group 5: Unique Selling Proposition - The key ingredient in Nobida toothpaste is the HAP-Rebuild factor, which is derived from hydroxyapatite, a natural component of teeth and bones, aimed at physically reducing plaque and improving gum health [54][56]. - Unlike traditional toothpastes that may only provide temporary relief, Nobida's formulation aims to repair and protect the enamel while addressing underlying issues [67][72]. Group 6: Market Positioning - The product is positioned as a premium offering in the dental care market, with pricing reflecting its advanced formulation and clinical backing [82][84]. - The article emphasizes the long-term cost-effectiveness of investing in quality dental care products to prevent more severe dental issues in the future [83].