反垄断重拳接连落下，“携程们”面临重新洗牌

Core Viewpoint - The article highlights the tension between high profits in the platform economy and regulatory risks, particularly focusing on Ctrip's recent antitrust investigation, which underscores the increasing scrutiny of platform companies in China [1][3]. Group 1: Ctrip's Financial Performance and Regulatory Challenges - Ctrip's net profit for the first three quarters of 2025 reached 29.1 billion yuan, nearly doubling year-on-year, which translates to approximately 1 billion yuan in daily earnings, surpassing the total profits of the A-share tourism sector [1]. - The State Administration for Market Regulation (SAMR) has initiated an investigation into Ctrip for alleged abuse of market dominance, with potential fines reaching up to 10% of the previous year's sales if violations are confirmed [1][6]. - Ctrip holds a dominant market share of 56% in China's domestic travel market, significantly higher than competitors such as Tongcheng Travel (15%), Meituan (13%), and Fliggy (8%) [3]. Group 2: Broader Regulatory Landscape - The recent antitrust investigations reflect a systemic approach to regulating the platform economy, moving from case-specific actions to a comprehensive industry assessment [3][4]. - The SAMR has released guidelines to address antitrust compliance in the platform economy, identifying typical risk scenarios such as below-cost sales and "choose one from two" practices [4]. - The regulatory focus aims to shift platform companies from zero-sum competition to a healthier ecosystem that benefits merchants, workers, and consumers [4]. Group 3: Market Reactions and Strategic Adjustments - Following the announcement of the investigation, Ctrip's stock price fell approximately 7% on the day of the news and further declined nearly 20% the next day, resulting in a market value loss exceeding 70 billion HKD [3][6]. - Other platform giants are adjusting their strategies in response to the tightening regulatory environment, with companies like Alibaba, Meituan, and JD.com exploring differentiated competition in the food delivery sector [5]. - Ctrip's challenges may create opportunities for competitors such as Meituan and Tongcheng Travel to capture market share from Ctrip as it navigates regulatory scrutiny [7]. Group 4: Long-term Implications for the Industry - The ongoing regulatory actions are expected to reshape the competitive landscape, providing more space for innovators and new entrants while promoting healthier market dynamics [8]. - Investors are advised to shift their focus from user growth and market share to compliance capabilities, profit quality, and ecosystem health in evaluating platform companies [8]. - The regulatory journey for platform economies is anticipated to continue, with further actions likely against other companies, prompting a reevaluation of core competitive strengths in a more equitable market environment [8].