国泰海通｜计算机：GEO：AI搜索时代的流量新范式——AI搜索时代的流量新范式与计算机行业投资机会梳理

Core Insights - The article emphasizes the shift from traditional SEO to Generative Engine Optimization (GEO) in the context of AI search, highlighting the importance of being "trusted by AI" as a new marketing paradigm with a market potential reaching "tens of billions" [1] - GEO focuses on enhancing brand trust and citation frequency in AI-generated answers, moving beyond mere visibility to being recognized and endorsed by AI systems [1][2] Market Dynamics - The GEO market is driven by the replacement of existing SEO budgets and new allocations for AI search, with projections estimating a market size of approximately 2.9 billion yuan in China by 2025 and around 24 billion yuan by 2030, reflecting a CAGR of about 52.4% from 2025 to 2030 [2] - Globally, the GEO market is expected to exceed 100 billion dollars by 2030, with an estimated 24 billion dollars in 2026 [2] Business Model Evolution - The business model is transitioning from labor-intensive project-based approaches to a hybrid model of subscription-based SaaS combined with performance-based payment (RaaS), with gross margins expected to rise from 3-10% to higher industry levels [3] - The industry is characterized by high concentration and technology, with a CR3 of approximately 57.5% [3] Investment Opportunities - The article outlines potential investment opportunities across the entire GEO value chain, focusing on AI content creation, AI model optimization, and AI search brand management as areas with significant growth potential [3]