Core Viewpoint - Xiaomi Group has launched its first pure electric SUV, the Xiaomi YU7, with a 7-year low-interest car purchase policy, following a similar initiative by Tesla [1][3]. Group 1: Product Launch and Financing Policy - The Xiaomi YU7 is available with a down payment starting at 49,900 yuan and monthly payments as low as 2,593 yuan [1]. - This financing policy was introduced shortly after Tesla announced a similar 7-year low-interest plan for its Model 3 and Model Y vehicles [3][5]. Group 2: Competitive Landscape - Xiaomi views Tesla as a strong competitor, with CEO Lei Jun acknowledging the need to respond to Tesla's financial offerings due to consumer demand [3]. - Despite the current sales gap, Lei Jun expressed confidence that the YU7 could compete with Tesla's Model Y in the future [6]. Group 3: Sales Targets and Performance - Xiaomi aims to deliver 550,000 vehicles in 2026, exceeding the previous target of 300,000 for 2025, which has now been raised to over 410,000 [6]. - In comparison, Tesla's global delivery target for 2025 is 1.636 million vehicles, which is nearly four times that of Xiaomi's target [7]. Group 4: Product Upgrades and Market Position - The Xiaomi YU7 will feature 26 upgraded models, with a pre-sale price range of 229,900 to 309,900 yuan, set to launch in April 2026 [8]. - Lei Jun addressed concerns regarding the resale value of Xiaomi vehicles, stating that the YU7 has an 80.1% resale value, placing it among the top in the industry [8].
月供2593元!小米推出7年低息购车政策