数说新能源·2026-01-16 09:32Overall Situation - In December 2025, China's passenger car terminal sales reached 2.278 million units, a month-on-month increase of 13.6% [1] - New energy passenger car sales totaled 1.334 million units in November 2025, with a month-on-month growth of 9.0% [1] - Breakdown of new energy vehicle sales: pure electric vehicles sold 781,000 units (up 0.9%), plug-in hybrids sold 412,000 units (up 23%), and range-extended vehicles sold 142,000 units (up 24.6%) [1] - The penetration rate of new energy vehicles in the passenger car market reached 57.4% in December, slightly down from 60.1% in the previous month [1] - Total new energy passenger car sales for 2025 are projected at 12.338 million units, a 15% increase from 10.744 million units in 2024 [1] - The annual penetration rate for new energy vehicles in 2025 is expected to be 53.4%, marking the first time it exceeds 50% [1] Automotive Market Overview - The expiration of the vehicle purchase tax exemption has led to outstanding performance in new energy terminal retail, achieving a historical high [3] - Despite the expected year-end buying spree due to the tax exemption, many provinces have exhausted their budgets for trade-in policies, creating a counteracting effect on purchase incentives [3] Brand Rankings - The top-selling pure electric models in December 2025 include Tesla Model Y (500,000 units), Star Wish (400,000 units), and Xiaomi YU7 (390,000 units) [6][7] - The top-selling plug-in hybrid models include BYD Qin PLUS (360,000 units), Titanium 7 (310,000 units), and BYD Song Pro (170,000 units) [8][9] - The top-selling range-extended models include Aion M7 (123,000 units), Ideal L6 (93,000 units), and Aion M8 (82,000 units) [10]