腾讯理财通披露：98%用户盈利，权益类基金用户持仓收益率24.8%

Core Insights - Tencent's WeChat Wealth Management reported that 98% of users achieved profitability in 2025, with users holding equity funds such as indices, stocks, and mixed funds achieving an annualized return of 24.8% [2][4][3] - Cumulative profits for users since inception exceeded 100 billion yuan, highlighting the significance of equity investments in user profitability for 2025 [4] - The introduction of a "long-term investment" section focused on fixed income and funds resulted in 100% profitability for users holding investments for over a year [4] Investment Trends - Regular investment (DCA) has become a preferred method for users to manage high-volatility equity assets, with 14% of all users opting for this strategy, and 26% among equity fund investors [4] - Users who engaged in regular investments saw a 60% higher return compared to those who made one-time purchases, demonstrating the effectiveness of this strategy [4] User Benefits and Services - Tencent Wealth Management enhanced its membership services in 2025, offering exclusive benefits such as special financial packages, investment welfare cards, and fee reductions for nearly 3 million users [4][10] - The platform aims to create a service loop that combines earning and saving for users, effectively reducing various investment costs [4] Institutional Collaboration and Content Services - The partnership with Huatai PineBridge Fund focuses on enhancing user investment decisions through professional asset matching, market analysis, and educational content [6] - The integration of various WeChat tools, such as video accounts and mini-programs, has improved the dissemination of financial knowledge and investment services [8] Functionality and Innovation - Tencent Wealth Management continues to innovate by upgrading its membership system and launching practical investment tools like "Hot Opportunities" and "Index Hot Rankings" to assist users in decision-making [10] - Features such as family accounts and AI-driven investment insights are designed to enrich user experience and provide comprehensive financial services [10]