西贝贾国龙：预计半年亏损将达6亿元

Core Viewpoint - The company, Xibei, is expected to incur a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, leading to the closure of 102 stores, which represents 30% of its total outlets [2][3]. Group 1: Company Performance and Challenges - Xibei has been the top revenue-generating company in the Chinese cuisine sector for eleven consecutive years, serving approximately 70 million customers annually [6]. - The company is facing significant public relations challenges, including online defamation and misinformation regarding its food quality and practices, which have adversely affected its reputation [6][7]. - The closure of the 102 stores will be completed in the first quarter, with the company ensuring that all departing employees will receive their full wages and that customer prepaid cards can be used at other locations or refunded [3][6]. Group 2: Industry Impact - The recent "pre-prepared food controversy" surrounding Xibei has not only harmed the company but has also negatively impacted the broader restaurant industry, leading to a decline in performance for various other restaurant brands, with revenue drops ranging from 9% to 20% [7]. - The controversy has raised consumer sensitivity regarding whether dishes at restaurants are pre-prepared, affecting overall trust in the dining sector [7].