西贝的公关已经开始笑了

Core Viewpoint - The article discusses the public relations (PR) challenges faced by Xibei, emphasizing that the issues are not solely due to the PR team's capabilities but rather stem from the actions and mindset of the company's leadership [2][30]. Group 1: PR Challenges - Xibei's PR team has been criticized over the past six months, but the author argues that their approach is actually quite professional and they have identified the root of the problems [2][30]. - The departure of the PR vice president and the current state of the company's leadership indicate that the PR issues are exacerbated by the boss's actions, which overshadow the team's efforts [5][30]. - The article suggests that even with advanced strategies and knowledge, the PR team is often powerless against the decisions made by the leadership [10][14]. Group 2: Reality of PR Work - The role of PR is often misunderstood; it is not about controlling narratives but rather about navigating a challenging environment where PR professionals are seen as subservient to the company's leadership [14][22]. - Many PR professionals feel their existence is tied to improving the company, which can lead to frustration and depression, as they are ultimately just employees [23][24]. - The article highlights that despite the absurdity of the situation, the PR team at Xibei has demonstrated resilience and professionalism, which could be a valuable experience for future job opportunities [31][32].