一年卖出27亿，柠檬茶品牌「林里LINLEE」获数千万融资丨36氪独家

Core Viewpoint - The article discusses the recent financing of the lemon tea brand "LINLEE," highlighting its growth trajectory, market positioning, and strategic initiatives to enhance brand value and operational efficiency [6][10]. Financing and Valuation - "LINLEE" has completed a multi-million A round financing led by Qianhai Ark Fund, with a valuation nearing 1 billion [6]. - The funds will be used for brand building, supply chain upgrades, and organizational improvements [6]. Market Presence and Growth - "LINLEE" currently operates over 1900 stores across 31 provinces and 200+ cities, with a projected GMV of 2.7 billion by 2025 [7]. - The brand's focus remains on the domestic market, as the chain rate for lemon tea is only about 10%, compared to 30%-40% for milk tea [10]. Supply Chain and Product Strategy - "LINLEE" has established a robust supply chain, including a partnership with a 30,000-acre lemon orchard and a self-built sorting center with a daily capacity of 40 tons [12]. - The brand has developed a strong product matrix, with key products achieving annual sales of 20 million cups for signature lemon tea and 12 million cups each for two other variants [12]. Consumer Engagement and Emotional Branding - The introduction of the "little yellow duck" as a promotional item has significantly contributed to brand growth, with over 110 million units distributed in 2025 [13]. - The brand aims to create emotional connections with consumers, enhancing customer loyalty and repeat purchases [14]. IP Development and Future Plans - "LINLEE" has launched a new IP character, "LINLI Duck," which will undergo systematic development to create a comprehensive brand universe [16]. - The strategy includes diversifying product offerings beyond beverages to enhance emotional consumption and brand differentiation [17].