平台造神？不，“呆呆按猪宴”背后是重庆30年

Core Viewpoint - The "Dai Dai Pig Slaughtering Feast" event in Chongqing reflects deeper social dynamics and the interplay between traditional customs and modern digital platforms, highlighting the unique socio-economic context of the region [5][6][7]. Group 1: Event Overview - On January 9, a local resident named "Dai Dai" posted a video on Douyin seeking help to slaughter pigs, which quickly gained traction with over 180,000 likes and 140,000 shares [6]. - By January 11, over 1,000 vehicles arrived at the site, with attendance exceeding 2,000 people on the first day, leading to an increase in the number of pigs slaughtered from two to five [6][7]. - The event saw significant local government involvement, with the cultural and tourism department providing support and materials, indicating a proactive approach to managing the influx of visitors [7][8]. Group 2: Social Dynamics - The event's success can be attributed to the strong social networks in rural areas, where traditional customs like pig slaughtering serve as important social gatherings that reinforce community ties [20][26]. - The geographical and economic context of Chongqing's Hechuan District, characterized by a large agricultural base, plays a crucial role in shaping local customs and social interactions [11][14][18]. - The transition from a town to a street administrative structure in Yunmen has improved infrastructure and governance, facilitating better community engagement and response to events [59][60]. Group 3: Digital Influence - "Dai Dai" leveraged social media to create a sense of trust and community, inviting strangers to participate in a traditional event, which reflects a blend of modern digital communication with traditional social practices [31][36]. - The rapid response from the online community can be seen as a manifestation of nostalgia and cultural resonance, particularly among those from the southwestern region of China who share similar customs [41][56]. - The role of digital platforms is highlighted as a facilitator rather than a creator of trends, emphasizing the importance of user engagement and organic growth in content popularity [45]. Group 4: Government and Local Response - The local government's quick action in response to the viral event demonstrates an effective emergency management strategy, which is crucial for maintaining public safety during large gatherings [58][59]. - The administrative familiarity of local leaders with the community and their ability to mobilize resources effectively contributed to the successful management of the event [60][62]. - The event's occurrence in the context of significant urbanization and social change in Chongqing reflects broader trends in rural-urban dynamics and identity among local populations [52][54].