创业失败的95后北大学霸，去了工地搬砖

Core Viewpoint - The article discusses the journey of Liu Guangyao, the founder of Bosie, highlighting his entrepreneurial challenges, personal growth, and reflections on past mistakes, emphasizing the importance of learning from failures and adapting to new realities [5][6][7]. Group 1: Entrepreneurial Journey - Liu Guangyao, a young entrepreneur, faced significant challenges with his company Bosie, which specializes in gender-neutral clothing, including a debt of over 10 million yuan to suppliers [6][20]. - The company raised over 500 million yuan in funding from notable investors but struggled due to a cooling consumer market and poor decision-making [6][12]. - Liu's experiences led him to reflect on his past decisions, including a costly advertising campaign and an extravagant store opening that ultimately harmed the company's financial health [12][13]. Group 2: Personal Growth and Reflection - After experiencing personal and professional setbacks, including a failed marriage and public scrutiny, Liu began to reassess his values and approach to life and business [7][26]. - He emphasized the importance of being financially aware and making informed decisions, contrasting his previous indifference to costs with a newfound sensitivity to economic value [11][12]. - Liu's "near-death experience" at Yale prompted him to live more boldly and authentically, shedding the fear of criticism and focusing on personal expression and impact [28][30]. Group 3: Future Plans and Strategies - Moving forward, Liu aims to leverage his strengths in marketing and branding while avoiding roles that require extensive management or operational oversight [17][19]. - He plans to transform Bosie into a light-asset model, focusing on brand licensing and collaborations rather than traditional retail operations [23][20]. - Liu is also developing a "Wild Horse Plan" to help young people find jobs and is exploring new product lines, indicating a shift towards more sustainable and manageable business practices [7][23].