你喝了34年的汇源,可能要变山寨货了
36氪·2026-01-18 09:08

Core Viewpoint - The article discusses the turmoil surrounding Huiyuan Juice, a once-popular brand in China, which has faced bankruptcy and internal conflicts after a takeover attempt by Wensheng Assets, leading to a split in the brand and ongoing legal battles [5][6][31]. Group 1: Background and Acquisition - Huiyuan Juice went bankrupt two years ago, prompting a search for a buyer to restructure the company [9]. - Wensheng Assets acquired 60% of Huiyuan's shares for 1.6 billion, but the partnership quickly deteriorated into public disputes [10][11]. - Wensheng Assets claimed to have rebranded Huiyuan Juice and started production independently, asserting their products were the "real" Huiyuan [11][14]. Group 2: Financial Disputes - The acquisition agreement stipulated a three-year payment plan, but Wensheng failed to pay the latter installments, leading to financial strain on Huiyuan [21][22]. - Huiyuan's management accused Wensheng of mismanaging funds, with most of the initial investment not being used for Huiyuan's operations [23][24]. - Wensheng profited from selling shares to another company while failing to fulfill their financial commitments to Huiyuan [25][26]. Group 3: Internal Conflicts - The conflict escalated with both parties engaging in legal actions, including Huiyuan suing Wensheng for mismanagement and Wensheng allegedly attempting to manipulate Huiyuan's governance [19][30]. - Allegations arose that Huiyuan's previous management had been siphoning funds to the original parent company, further complicating the financial situation [27][28]. Group 4: Market Position and Challenges - Huiyuan Juice, once a leading brand, has struggled to adapt to market changes and competition, leading to a significant decline in its market position [31][32]. - The company failed to innovate effectively, trailing behind competitors like Nongfu Spring, which capitalized on new trends and marketing strategies [37][38]. - Huiyuan's sales network has been poorly managed, resulting in decreased visibility and availability in retail channels, particularly among younger consumers [49][50]. Group 5: Future Outlook - Despite having strong brand recognition and production capabilities, Huiyuan's future remains uncertain due to ongoing internal conflicts and market challenges [64][65]. - The brand's reputation is at risk as the struggle for control continues, potentially leading to a further decline in consumer trust and market share [67].

你喝了34年的汇源,可能要变山寨货了 - Reportify