【独家专访】芋泥蛋糕“鼻祖”，杭州甜品的“定海神针”！「Foamy Foamy」主理人：热爱比流量更重要

Core Viewpoint - "Foamy Foamy" has established itself as a unique brand in the competitive dessert market of Hangzhou by focusing on individuality and quality rather than following trends, demonstrating a successful alternative approach to business in a fast-paced environment [2][33]. Group 1: Brand Development - "Foamy Foamy" started as a small studio and has grown into a flagship store of 500 square meters, showcasing the founder's vision and commitment to product development [4][6]. - The brand has maintained a loyal customer base, including long-time fans and new university students, which is crucial for its sustained popularity [8][33]. - The founder, Dany, emphasizes the importance of creativity and uniqueness in desserts, opting for local ingredients and innovative flavor combinations [8][26]. Group 2: Product Philosophy - The product line is intentionally limited to around ten SKUs to ensure quality and creativity, with a focus on clear flavor profiles [10][19]. - Classic products like "Li Pu Taro" and "Great Britain" have been continuously optimized over the years, reflecting the brand's commitment to quality and customer feedback [12][17]. - Dany has decided to retire some classic products to create space for new innovations, indicating a strategy of continuous evolution rather than complacency [19][20]. Group 3: Market Positioning - The brand's approach to flavor includes incorporating unconventional ingredients like black pepper and miso, which have gained acceptance in the market, showcasing a willingness to challenge traditional dessert norms [20][22]. - "Foamy Foamy" has successfully tapped into the growing consumer preference for sour flavors, creating products that balance acidity with sweetness [22][23]. - The founder's dedication to using high-quality, consistent ingredients while also exploring local alternatives has contributed to the brand's reputation for excellence [26][30]. Group 4: Long-term Strategy - The brand's longevity in a market where dessert shops typically have short lifespans is attributed to a passion for the craft and a commitment to continuous learning and innovation [33][35]. - Dany's clear understanding of the market dynamics, recognizing that desserts are not essential goods, allows the brand to focus on quality over rapid expansion [35][36]. - The brand aims to create lasting connections with customers by offering products that are not just fleeting trends but rather timeless classics [35].