鸣鸣很忙的启示：在「富饶的贫困」中，如何找到真需求？

Core Viewpoint - The article highlights the significance of Mingming Hen Mang's upcoming listing on the Hong Kong Stock Exchange, marking a milestone for the bulk snack industry and establishing a new paradigm for its development [1][2]. Group 1: Industry Transformation - The bulk snack industry has historically been dominated by traditional thinking, leading to a misalignment between supply and consumer demand, characterized by a plethora of products that fail to meet true consumer desires [6][7]. - Traditional retail has been governed by "shelf thinking" and "traffic thinking," which limits the ability to cater to diverse consumer needs and preferences, especially among younger generations who seek new experiences and personalized offerings [8][10]. Group 2: Mingming Hen Mang's Strategy - Mingming Hen Mang has shifted from a "seller's mindset" to a "user's mindset," actively identifying and meeting consumer needs rather than merely responding to market demands [10]. - The company has introduced a flexible packaging strategy, with 38% of its SKUs available for bulk purchase, allowing consumers to buy as needed, thus breaking free from traditional large packaging constraints [11]. - 34% of Mingming Hen Mang's SKUs are customized products, reflecting a commitment to producing what consumers want rather than what is readily available [13]. Group 3: Market Validation and Consumer Engagement - The company employs a "small-scale trial and rapid iteration" market validation mechanism, testing new products in select stores before a nationwide rollout, which minimizes market risks and gathers authentic consumer feedback [16]. - Consumer feedback directly influences product adjustments, such as packaging improvements and flavor modifications, enhancing the overall user experience [17]. Group 4: Community and Future Expansion - With over 20,000 stores across 1,341 counties, Mingming Hen Mang aims to evolve beyond a snack retailer into a community-centric service provider, addressing various consumer needs [19][20]. - The "snack+" strategy seeks to explore new possibilities in community retail, drawing inspiration from global retail giants like Costco and Trader Joe's, focusing on consumer needs and breaking category boundaries [22][23]. - The company plans to expand its product offerings to include daily necessities, transforming stores into community convenience hubs, thereby enhancing customer loyalty and store efficiency [28][29].