章泽天，浮出水面

Core Viewpoint - The emergence of podcasts in the Chinese media landscape reflects a significant shift towards self-media, where celebrities are leveraging their platforms to express individuality and reshape their public personas [4][10]. Group 1: Podcast Development - The podcasting medium has gained traction in the Chinese internet space, evolving into a more professional and scaled format, particularly noted in 2025 with several leading shows capturing public attention [9]. - Celebrities like Zhang Zetian are entering the podcast arena, indicating a transformation in self-media from grassroots origins to a space dominated by well-resourced individuals, thus altering the flow of information and audience engagement [10][14]. Group 2: Celebrity Influence - The participation of celebrities in self-media is driven by a desire for freedom from traditional media constraints, allowing them to express themselves without waiting for media agendas [11]. - There exists a noticeable disparity between celebrity podcasters and ordinary individuals who previously formed the backbone of self-media, as celebrities can attract large audiences with minimal promotion due to their existing fame [15][17]. Group 3: Audience Expectations - The audience for podcasts has evolved, with listeners now seeking authenticity and depth in content rather than mere celebrity presence, indicating a shift in viewer expectations [23]. - The initial reception of Zhang Zetian's podcast was lukewarm, with critiques highlighting missed opportunities for deeper engagement during interviews, suggesting that audiences are now more discerning and expect substantial content [21][24]. Group 4: Gender Dynamics - The rise of female podcasters like Zhang Zetian and Lu Yu reflects a broader narrative of women's empowerment and the quest for self-identity in a changing media landscape [19][26]. - The challenges faced by Zhang Zetian in establishing her identity beyond her previous associations underscore the societal pressures on women to prove their worth and capabilities in the public eye [28][29].