汽车琰究·2026-01-20 00:31Core Viewpoint - The motorcycle industry is experiencing steady growth in sales, particularly in the mid to large displacement segment, with a total sales volume of 952,000 units in 2025, representing a year-on-year increase of 25.9% [2][3]. Industry Overview - Monthly sales of motorcycles above 125cc reached 655,000 units in December, up 0.6% year-on-year and 3.5% month-on-month, driven by significant contributions from leading companies like Chunfeng Power and Longxin General [3]. - For motorcycles above 250cc, December sales were 69,000 units, reflecting a year-on-year increase of 1.8% and a month-on-month increase of 12.9% [3]. - Cumulative exports of 250cc+ motorcycles in 2025 reached 533,000 units, a year-on-year increase of 48.5%, while December exports were 41,000 units, down 12.1% year-on-year [3][4]. Sales Structure - The 250cc to 400cc segment saw December sales of 45,000 units, up 16.3% year-on-year and 28.3% month-on-month, with a total of 525,000 units sold in 2025, up 24.7% year-on-year [5]. - The segment above 800cc had December sales of 200 units, with a year-on-year decrease of 3.1% but a month-on-month increase of 42.4%, totaling 23,000 units for the year, up 57.8% year-on-year [5]. Key Players - The top three companies in the 250cc+ segment in December were Longxin General, Chunfeng Power, and Qianjiang Motorcycle, with a combined market share of 35.4% [6]. - Longxin General sold 10,000 units in December, a year-on-year increase of 6.8%, while Chunfeng Power's sales dropped by 43.8% to 10,000 units [6][7]. - Qianjiang Motorcycle's December sales were 4,000 units, down 38.2% year-on-year [7]. Product Development - Chunfeng Power's total two-wheeler sales in December were 38,000 units, up 24.7% year-on-year, with significant growth in electric motorcycle sales [8]. - The company plans to launch new models in the 450cc and 650cc categories, which are expected to drive sales growth [13]. - Longxin General is focusing on expanding its export business, with a total of 138,200 units exported in 2025, despite a year-on-year decline of 12.1% in December [14][17]. Market Outlook - The mid to large displacement motorcycle market is expected to continue expanding, driven by new model launches and increasing demand for high-end motorcycles [22]. - The industry is witnessing a shift towards higher displacement models, with companies like Chunfeng Power and Longxin General leading the charge in product innovation and market penetration [22].