汽车琰究·2026-01-20 00:31Core Viewpoint - The article emphasizes the ongoing growth and trends in the motorcycle industry, particularly focusing on sales data and market share for various motorcycle segments and manufacturers [2][3][4]. Sales Data Summary - For motorcycles with engine displacement over 250cc, December 2025 sales reached 69,000 units, a year-on-year increase of 1.8% and a month-on-month increase of 12.9%. Cumulative sales from January to December totaled 952,000 units, reflecting a year-on-year growth of 25.9% [2]. - In the 250cc to 400cc segment, December sales were 45,000 units, up 16.3% year-on-year and 28.3% month-on-month, with a total of 525,000 units sold in 2025, marking a 24.7% increase year-on-year [3]. - The 400cc to 500cc segment saw December sales of 9,000 units, down 51.7% year-on-year and 20.9% month-on-month, with a total of 218,000 units sold in 2025, down 7.2% year-on-year [3]. - The 500cc to 800cc segment experienced December sales of 13,000 units, a significant year-on-year increase of 63.6%, while cumulative sales for the year reached 186,000 units, up 115.9% year-on-year [3]. - For motorcycles over 800cc, December sales were 2,000 units, down 3.1% year-on-year but up 42.4% month-on-month, with total sales for the year at 23,000 units, reflecting a year-on-year increase of 57.8% [3]. Manufacturer Performance - Longxin General's December sales for the 250cc+ segment were 10,000 units, a year-on-year increase of 6.8%, with a market share of 15.0%, though down 4.5 percentage points month-on-month. The cumulative market share for 2025 was 14.8%, up 0.6 percentage points from 2024 [4]. - Chunfeng Power reported December sales of 10,000 units in the 250cc+ segment, down 43.8% year-on-year, with a market share of 14.8%, decreasing by 5.5 percentage points month-on-month. The cumulative market share for 2025 remained unchanged at 19.8% compared to 2024 [4]. - Qianjiang Motorcycle's December sales in the 250cc+ segment were 4,000 units, down 38.2% year-on-year, with a market share of 5.6%, decreasing by 1.2 percentage points month-on-month. The cumulative market share for 2025 was 11.9%, down 4.9 percentage points from 2024 [4]. Industry Outlook - The motorcycle industry is expected to see stable growth in the large-displacement segment, with wholesale sales of motorcycles over 250cc projected at 191,000 units in Q4 2025, a year-on-year increase of 4.3% but a month-on-month decrease of 26.3%. Domestic sales are anticipated to be 69,000 units, down 5.2% year-on-year and down 38.5% month-on-month, while export sales are expected to reach 122,000 units, up 10.5% year-on-year [7]. - The article suggests focusing on key companies in the motorcycle sector, particularly Chunfeng Power and Longxin General, as potential investment opportunities [10].