Core Viewpoint - The article highlights the launch of Feihe's new fresh ingredient traceability system, marking a significant advancement in the infant formula industry and redefining the standards of "freshness" in baby formula products [3][10][22]. Group 1: Event Overview - The "Seeking Traces · Fresh Vitality Ceremony" was held in Beijing, featuring brand ambassadors and industry experts discussing Feihe's new products and their commitment to "fresh nutrition" [1][12]. - The event showcased Feihe's new products, "Jilu" and "Qicui," which utilize the fresh ingredient traceability system, emphasizing their superior quality and nutritional benefits [12][22]. Group 2: Fresh Ingredient Traceability System - Feihe introduced the world's first traceability system for fresh ingredients in infant formula, allowing consumers to track the production information of key ingredients like whey protein and lactoferrin through a simple QR code [6][7]. - This system transforms product quality into transparent, perceivable data, enhancing consumer trust and safety in product selection [7][10]. Group 3: Industry Impact - The introduction of the traceability system signifies the beginning of the third "freshness revolution" in the infant formula industry, pushing for higher standards and transparency in the supply chain [3][10][22]. - Feihe's commitment to self-sourcing fresh ingredients aims to mitigate risks associated with imported raw materials, such as contamination and nutrient loss [7][10]. Group 4: Product Innovations - The new products "Jilu" and "Qicui" are designed to be more suitable for Chinese babies, featuring advanced formulations that enhance freshness and nutritional value, achieving a freshness level 23 times higher than traditional imported ingredients [12][21]. - These products are backed by rigorous clinical trials, ensuring their effectiveness in promoting growth and development in infants [21][22]. Group 5: Research and Development - Feihe has invested over 64 years in maternal milk research, collaborating with top research institutions globally to build the largest maternal milk database in China, which supports their innovative product development [19][22]. - The company has achieved significant recognition in the field, holding the top position in maternal milk research outcomes and patents in infant formula [19].
飞鹤引领“鲜活营养”革新 全球首个奶粉新鲜原料溯源系统闪耀鲜活盛典