Giant Network(SZ:002558) 机器之心·2026-01-20 04:51Core Insights - The article discusses the innovative integration of AI in the gaming industry, specifically highlighting the success of Giant Network's game "Supernatural Action Team," which has achieved over 1 million concurrent users and dominated app store rankings [1][4][8] - The game features AI-controlled characters that interact with players in real-time, creating a dynamic and unpredictable gaming experience, which contrasts with traditional scripted NPCs [3][12][14] - The implementation of AI in core gameplay has proven to enhance player engagement and satisfaction, challenging the notion that AI could negatively impact gaming experiences [23][24] AI Integration in Gaming - "Supernatural Action Team" is the first major game in China to deeply integrate AI models into its core gameplay, allowing AI to act as both allies and adversaries [8][12] - The AI characters are designed to adapt their behavior based on player actions, creating a more immersive and strategic gaming environment [13][16] - The game has successfully conducted nearly 25 million matches within a week of the new AI feature's launch, demonstrating the system's stability and scalability [7][21] Industry Trends and Challenges - The gaming industry is increasingly welcoming AI, with applications ranging from asset generation to real-time matchmaking, but most implementations remain in a "safe zone" where AI does not directly affect core gameplay [10][11] - Concerns about AI's impact on player experience have led many developers to hesitate in integrating AI into core gameplay, with a significant percentage of players expressing skepticism about AI's role in gaming [22][23] - "Supernatural Action Team" provides a counterexample, showing that when AI is effectively integrated into gameplay, it can enhance the overall experience and be well-received by players [24] Future Implications - The successful integration of AI in "Supernatural Action Team" may pave the way for new content generation methods in gaming, where AI becomes a fundamental part of gameplay rather than just a tool [24] - The article suggests that the future of gaming may involve more frequent and interactive AI-driven experiences, opening new avenues for player engagement and industry growth [24]