员工一律禁用 AI！50 年老牌游戏公司下发最严禁令，CEO直言：“内部没人真的看好”

Core Viewpoint - The article discusses Games Workshop's (GW) strong stance against the use of AI in content creation and design processes, contrasting it with the industry's trend of embracing AI as a core business element [1][4]. Group 1: Company Policy on AI - GW has implemented a strict internal policy prohibiting employees from using AI to generate any official content or participate in design processes, including concept setting, illustrations, writing, and sculpture [5]. - Only a few executives are allowed to research AI out of curiosity, and none of them are particularly excited about it [6]. Group 2: Investment in Human Creators - Contrary to industry trends of layoffs, GW is increasing its investment in human creators by hiring more concept designers, illustrators, writers, and sculptors, emphasizing the importance of human creativity and intellectual property protection [6][7]. - The CEO stated that passionate and talented individuals are essential for creating the rich and engaging IP that is Warhammer [7]. Group 3: Community Sentiment and Brand Integrity - GW's zero-tolerance policy towards AI reflects a keen understanding of the community's sentiments, as even minor AI-like elements can trigger trust issues among fans [9][10]. - The company is aware that any association of its artwork with AI could lead to significant backlash, especially given the high value of its products like the Warhammer 40K Codex, which contains premium illustrations and lore [11][12]. Group 4: Legal and Ethical Considerations - GW's cautious approach is rooted in concerns over the copyright and data source issues associated with generative AI, as the current legal framework does not guarantee the transparency of training data or the non-infringement of output content [13]. - The company prioritizes maintaining the integrity of its IP over adopting potentially faster but riskier AI solutions, indicating a preference for a slower, more deliberate approach to innovation [14][15].